Portfolio - Website Copywriting
Make Your Website Content Stand Out
For your website to stand out from the crowd of competitors, you need quality website content that not only captures your key messages, but also, grabs the attention of your potential clients.
What is great weby copy? Great web copy is concise, yet persuasive and purposeful.
Writing quality website content is a challenge which I relish as a professional Singapore freelance copywriter and web content writer.
I have worked with businesses of all sizes, including large companies, SMEs, startups and non-profit organisations, providing them with professional website copywriting services for over 15 years. See web copywriting samples.
What clients say about me as a web content writer
Teresa Cheong is a web content writer with:
- clear and crisp website copywriting style and engaging tone
- ability to conceptualise and create succinct website content
- skills in balancing unique web content with SEO copywriting techniques
- probing mind that asks relevant questions to get the message right - and the job done on time
Let my clients tell you why they like my writing work
See website copywriting samples below
I have created high quality website content for many company websites. If you like my copywriting style and would like me to work on a writing project, drop me an email.
Click on the links below to view samples of website copywriting written for different industries.
Information Technology (IT)
SAP Consultancy company website
Environmental Services
Environmental Services / Alternative Energy
Construction, Manufacturing and Shipping
Health and Education
Early childhood education
Physiotherapy services
Health & Wellness company website
Learning Consultancy website
Services
Website copywriting - Global Technology Company
Client: Buffalo Technology (Europe, Middle East and Africa)
Project: Website content writing and copy editing
Buffalo Technology is a global leader in wireless, storage, and multimedia products. I was hired by their web design company as the Singapore freelance copywriter to rewrite the web content for their European site.
The brief: to make the website easier-to-read and consumer-friendly.
The website writing project involved massive copy editing and copy rewriting of over 150 web pages of text.
I adopted a clear web copywriting style to simplify the technical jargons and reorganise the content, highlighting consumer benefits first. Result? A customer-friendly website.
Web copywriting sample 1 | Web copywriting sample 2 |
Web copywriting sample 3
Looking for a good web content writer? Contact me for a free quote.
Website copywriting - SAP Consultancy Company
Client: Wilmar Consultancy Services (SAP consultancy)
Project: Website copywriting
Simplifying technically complex subject matter using plain English is an art. Wilmar Consultancy Services - a leading SAP consultancy company in Indonesia which is owned by Wilmar International, Asia's dominant agribusiness group, hired me as the web content writer/web copywriter to create new yet compelling and easy-to-understand content for the rebranding of their old website. The web content must be customised to meet the needs of the target market.
Web writing sample 1 | Web writing sample 2 | Web writing sample 3
Website copywriting - Environmental Services Company
Client: ResourceCo Asia
Project: Web copywriting
ResourceCo Asia is the market leader in alternative fuel development for the cement industries in Malaysia and Asia. Their business: recycling of non-recyclable waste as alternative fuel to reduce the cement industry's reliance on fossil fuels. The challenge in writing a complex and technical website - how to make the content comprehensible for a general audience.
Client was focused on hiring an experienced web content writer with a knack of writing in plain English. I adopted a clear copywriting that was message-driven, benefits-focused, and written with the target audience in mind. This is supported by a clear call for action on every web page.
Web copywriting sample 1 | Web copywriiting sample 2
Planning to revamp your website? Contact me for a free quote.
Website copywriting - Early Childhood Music Education
Client: Music Factory
Project: Web copywriting, website revamp
The Music Factory is the market leader in early childhood music education in Singapore. They decided on a partial revamp of the website and hired me as the Singapore freelance copywriter to rewrite the home, about us and music program pages.
Web copywriting sample 1 | Web copywriting sample 2
Planning to revamp your website ? Contact me for a free quote.
Client: Core Fitness Physiotherapy and Pilates Centre
Project: Website copywriting, new web content for business launch
Core Fitness - a startup health and fitness company - needed a professional freelance copywriter to create a brand new website. The brief was to convey its core messages and services in clear, simple language.
Website copywriting sample 1 | Website copywriting sample 2
Need a professional web content writer? Contact me for a free quote.
Web copywriting - Singapore Food Website
Client: Kway Guan Huat
Project: Website copywriting and web design
Kway Guan Huat Original Joo Chiat Popiah is one of Singapore's favourite food haunts. It is arguably, the largest and oldest handmade popiah (spring roll) skin maker. This popular heritage hawker stall has a strong following among foodies in Singapore. But it never had a web presence. The family owners of this famous popiah kingmaker hired me as the web content writer to create a website that captures their history and uniqueness. Within a few days of launch, the website has been crawled by Google and Yahoo.
Web copywriting sample 1 | Web copywriting sample 2
Website copywriting - Acoustic Solutions Company
Client: dB Acoustics Pte Ltd
Project: Website copywriting, create new website content
dB Acoustics Pte Ltd is Singapore's leading supplier of some of the world's best noise control and soundproofing products. Iconic buildings such as the Arts and Sciences Musuem and DBS headquarters at Marina Bay Financial Centre were acoustically treated by dB Acoustics. My challenge as the web content writer was to make tons of complex technical information easy-to-understand through simple and clear web copywriting.
Website copywriting sample 1 | Website copywriting sample 2
SEO copywriting - General Insurance Company
Client: Premier GIS Pte Ltd - general insurance company
Project: SEO copywriting, create new website content
Premier GIS is a homegrown general insurance company based in Singapore. I was hired as the SEO copywriter to produce website content that is engaging, yet clear and easy-to-understand. Websites often miss the mark when there is no clear focus. I used both journalistic and web writing styles to write web content that was clearly customer-focused and benefits-biased. Client was exceptionally pleased with the quality of the web content writing.
Website copywriting sample 1 | Website copywriting sample 2
SEO copywriting - Learning Consultancy Company
Client: Kydon Holdings Singapore
Project: SEO copywriting, revamp of old website
Kydon Holdings Singapore is a leading provider of learning technologies and technology-enhanced learning solutions in Singapore and Asia. The brief was to free the old website from technical jargon and corporate speak.
I used a clear website copywriting style and reorganised the navigational flow of the web content so that it is now easier to understand.
Web content writing sample 1 | Web content writing sample 2
Client: NSC Management Services
Project: Website copywriting
The brief was to convey clearly the services of this medium-seized accounting firm to a general audience. They needed a web content writer who could write in plain English and simplify the accounting jargon to highlight their services.
Web content writing sample 1 | Web content writing sample 2
Web copywriting - Health Supplements Website
Client: Abeille d'Or - Health supplements company
Project: Web copywriting, website revamp
Client hired me as the web content writer for the revamp of the website. Selected portions of the website, specifically, the home and product pages were rewritten.
Web copywriting sample
Client: Interior design firm
Project: Web copywriting
Sometimes, clients prefer to hire a professional freelance copywriter to write the content for selected pages only. The challenge for the web content writer was to ensure that there is a consistent web writing style to unite the entire website.
Web copywriting - Shipping Company Website
Client: SK Line Pte Ltd - Singapore-based shipping company
Project: Web copywriting, new website content
SK Line is a Singapore-based ship owner and operator, specialising in the transportation of crude palm oil in Asia. The brief was to transform technical shipping information into benefits-focused, clear writing. Client was pleased with the clear web content.
Web copywriting sample 1 | Web copywriting sample 2
Web copywriting - Construction Company Website
Client: Building Contractor & Roofing Specialist Company
Project: Web copywriting
Clear web copywriting is the best way to describe technical products and services for a general audience. This client is a homegrown building contractor in Singapore specialising in metal roofing systems and drywall partitions.Client was pleased with the clear web content.
Website copywriting sample 1 | Website copywriting sample 2
Need professional website copywriting services?
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Teresa Cheong, Professional Web Content Writer and Reliable Singapore freelance copywriter for all your writing needs
