Three Web Writing Tips For Web Savvy Companies
By Teresa Cheong, LifeBridges Communications
Companies Take Note: What Works For Print May Not Work For The Internet
Reprinting an article written originally for a trade magazine on your company's website may save you some dollars and cents, but will it attract your web visitors' fickle attention? Chances are they may not. Your web visitors may copy and save the article with the good intention of reading it later – but only if they could remember!
The reason: web visitors have different reading habits from print readers. Marketing savvy companies produce different versions of the same article, one for print publications; the other, for the website. Because they know what works for print may not always work for the internet.
Here Are Three Web Writing Tips For Web Savvy Companies:
Web Writing Tip One: First Impression Always Counts
You have only 3 to 5 seconds to grab your web visitors' attention. If the titles or headlines are not screaming for attention, your web visitors will be happily clicking away from your web page.
Web Writing Tip Two: Cut the Mumbo-Jumbo
Now that small laptops are the rage and laptop screens have shrunk to a minimalist A5, seeing a huge blob of text on screen – and having to read it – is, you guess it, a big, big turnoff for attention-deficit web readers. Concise, objective, scannable – and conversational, a writing style preferred by web readers and professional web writers.
Web Writing Tip Three: Give the Eye A Break
White space. White space. White space. Surround the text on your web pages with plenty of white space. It's a visual trick. It's easier for the eye to scan web pages that have a pleasing amount of white space.
Bear in mind these three web writing tips if you want your web visitors to stay ON your page.
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Copyright 2009 Teresa Cheong. All rights reserved.
Teresa Cheong is a freelance writer specializing in SEO copywriting, web content writing, article marketing as well as general copywriting for brochures, articles, annual reports, press releases, and other corporate communication needs.
